Is working with a smartlink as beneficial as they say? When should you use a smartlink and when – a direct link? How does smartlink optimization work?
How much money do you need for tests? Today the Zeydoo team will answer all the questions concerning the Smartlink technology that worry every media buyer. We’ll see how you can start earning with it now without stressing out.
Smartlink: how it worksSmartlink is a technology that works together with TDS and helps find (in a matter of seconds) the most appealing offer to the user based on the info about their device, country, type of connection, preferences and other parameters.

Smartlink can include hundreds of offers with thousands of landing pages. And the more you have in a smartlink, the more money you will need on tests. However, in the long term it will be worth it – the technology is constantly learning and converts a user with maximum efficiency.

You just need to add a universal link to your ad campaigns. After a user clicks on it, the Smartlink will suggest the best possible offer based on the info it has about the user.

The smartlink analyzes the following parameters of each user:

  • GEO;
  • device used: desktop, smartphone, tablet;
  • OS: Windows, Android, iOS;
  • type of connection: Wifi or mobile data;
  • mobile operator;
  • cookies (user’s interests).

Once a user clicks on the link from the ad, the system quickly analyzes the incoming data and finds the perfect offer. There is no waiting on the user’s side – right after the click they see the landing page of the right product.

The whole idea of the smartlink is that it has self-learning algorithms. The more traffic comes through the system, the more accurate it becomes with each new visit.


Peculiarities of smartlinksWhile working with smartlink you need to understand that the efficiency will get higher when the technology can optimize itself based on your traffic. The tool saves time on tests, but is efficient mainly by running mixed traffic in several GEOs.

One more important feature here is that managers monitor the work of smartlinks. You can go to the support team for the smartlink’s optimization, adding and deleting it from the offer as well as analyzing the distribution of traffic.

Smartlinks are actively used while working with dating, mobile apps, software, sweepstakes, crypto, gambling and betting, finance.
The best traffic sources for smartlinksYou need to understand ...

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