Utility app owner got a 27% ($12 416) increase on main offer campaign. The ProPush case study
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Today we share our partner’s real story as an app owner. He used ProPush for the first time and achieved 27% of extra monetization on his main offer. How did he do that?
The partner performs both as a publisher and advertiser for his app. His app allows ad placement on an in-app ad platform, and he runs advertising campaigns there to promote the Utility via a PropellerAds network.
Offer details:
- Offer: Utility App
- GEOs: IN, US, ZA, VN, DE, GB, IT, ID, AR, MY
- Conversion type: Install
- Pricing model (ProPush side): RevShare (СPM)
At first the numbers were not that impressive and he decided to test a solution: an hour delay before the first push notification.
As a result he got:
- The full cost of paid PropellerAds traffic was $46,141.45 ...