Note from Vortex: We don’t usually allow vendor case studies / blog posts outside of the “Vendor Case Studies and Blog Posts” section. But this one is of great quality so I’m making an exception. Thank you convertingteam!

Starting from scratch with something like bankruptcy leadgen in the United States was a big challenge, but one we were willing to take.

Introduction

Why bankruptcy leadgen in US? When deciding on new verticals, we always ask ourselves:
1. Which geo has the biggest potential when it comes to scaling and stability and are there any language barriers?
The United States is a third largest country in the world, both geographically and in terms of population. Plus, they speak English, which is a huge bonus as it saves time and money on translations, allowing us to produce bigger quantities of quality content.

2. What type of offers can we run on Facebook?
We need to select businesses that we can advertise on facebook without getting our accounts shut down, which is why we chose leadgen; more specifically white hat leadgen.
Leadgen has a simple flow, as you just need to motivate the client to give his or her contact details. This means that any product or company that needs new customers is a potential partner.

3. Where can we have good payouts and continued stability?
After a lot of testing i ...

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