Digital marketers and website owners constantly look for the best strategies to reach their target audience. There are so many strategies and tools to help in the creation of precise ads. According to statistics, ads are the most powerful ways to reach potential customers. If an ad isn’t suited for the target audience, it will perform poorly.

Deciding the best bet between push notifications and native ads is often a subject of debate among marketers. Native advertising is evolving and greatly improves the way potential customers perceive a brand; on the other hand, push notifications contain sufficient content to drive powerful traffic. As businesses continue to re-evaluate their marketing motives, the needs for each strategy may be independently implemented or fused to spark more powerful marketing results.

Irrespective of your views, the mode of advertising depends largely on the goal. With so many creative formats, technologies, platforms, and tools to use, it is essential that marketers remain open-minded to improve their sales strategies. Whether the goal is to drive awareness of a product, encourage audience engagement, generate leads, or drive sales, the methods of marketing approach are expected to differ.

This article is a must-read if you want to understand better what push notifications and native ads are. You will learn how both strategies differ and how you can evaluate your marketing objectives to know which would be more effective.

Native ads – what are they?

If you watch videos on YouTube, you must have encountered those 5 to 20-second advertising videos. YouTube ads are a great example of native ads. Other great examples include Facebook ads and Instagram ads.

The purpose of native ads is to reach people inter ...

This thread has 0 more replies.
WANT TO SEE THE REST?

Join STM Forum