According to publicly available figures, 85% of users prefer mobile applications over mobile websites, and the e-commerce sector is likewise expanding primarily through mobile. Based on statistics, the growth rate for mobile payments is always rising and is expanding by more than 60% annually, thus it makes sense to invest in this particular segment.

In today’s case study, one of our advertisers who has been working with us for five years was open-minded enough to hear our advice and ultimately run advertisements on Shopee. He typically runs advertising on short-video mobile applications but this was a nice “twist”.

We do no ...

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