Newbie Not Getting Conversions? Troubleshooting Checklist Here.
Shishev and I have been helping AMC students to find their first profitable campaigns. When a student isn’t able to get a conversion at all, or is getting very few conversions, we would help them to find out why. We thought it would be a good idea to make a troubleshooting checklist to help in these cases so I did just that, and I thought it may be helpful to some of you new members as well, so here’s the list…
1) Check Offer Links. Check affiliate network stats to make sure the traffic you’ve been sending, actually ended up at the intended offers. Compare against your tracker stats to make sure the numbers are not too different – up to 20-30% difference is normal clickloss.
You can also check that the offer itself is working – either try to go through the signup process yourself (you can notify your AM ahead of time to avoid any misunderstanding), or ask your AM to trigger a conversion.
2) Check Postback Links. Make sure you’ve appended a clickID token to your offer url when adding it to the tracker. Then check your affiliate network to make sure you’ve either added a global postback url for the overall account, or added the postback url to each of the individual offers you’re running. Lastly, verify that the variable you used to pass the clickID in the offer url, is the same variable you’re using in the postback url to post conversions back to the tracker.
3) Check Tracker Click URLs on Landers. Check your lander code to make sure you’ve replaced your outgoing links with your tracker click url.
4) Make Sure Landers are Displayed and Functioning Correctly. Browse to each lander and click through it to make sure everything looks and functions correctly. View and click through landers from desktop and/or mobile depending on which device type(s) you’re planning on targeting in your campaign. Try show the important stuff above the fold (i.e. put visitor-interaction elements like buttons, spinning wheels, links etc. where the visitor does not have to scroll to get to). To find out how a lander would look like on a variety of devices, OSs and browsers, use this tool: https://www.browserstack.com/screenshots
5) Check Campaign Link. Browse to your campaign link a number of times to make sure you’re reaching the landers you specified, and click through a couple of the landers to make sure you’re ...