We are glad to announce that we have added new ad formats for our RTB users!

ClickAdilla SSP, the platform that leverages real-time bidding (RTB) technology for programmatic advertising, has made all its ad formats available to its RTB users. This move means that advertisers and marketers can now buy ad impressions and clicks programmatically via DSP using any ad format via ClickAdilla Supply-Side Platform.
RTB is a digital advertising model that refers to the portion of the online ad market that uses an auction model to buy and sell ad impressions in real time. It is an automated process that leverages several methods to ensure the instantaneous placement of ads on websites and mobile apps. ClickAdilla’s SSP works on the basis of OpenRTB protocol to send a bid request to the list of advertisers, who then respond with a bid price for the impression.
One of the benefits of RTB and programmatic advertising is that it allows advertisers to target their ads more effectively. Instead of placing ads on websites and hoping that the right people see them, programmatic advertising uses information about the user to place ads that are more relevant to them. This means that the user is more likely to engage with the ad and take action.

Choose Your Ad Format via RTB buying​
With ClickAdilla’s SSP, advertisers can choose from a wide range of ad formats to reach their target audience. Here are 7 ad formats available on the platform:

Banner Ads



They are essentially rectangular ads that appear at the top or bottom of a webpage, or within the content of the page itself. Banner ads are a great way to promote brand awareness and to drive traffic to a website or landing page.

Native Ads



They are ads that are designed to look and feel like the content that surrounds them, resulting in a more seamless and less intrusive advertising experience for users. Native ads can be placed within the content of a webpage ...

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