Promoting products as expensive instead of cheap

Yesterday I watched a report on Youtube about how products wrappings, a products price and such stuff can affect/manipulate our decisions to buy something or not.

A huge psychological driver is the price.
When something costs more we automatically assume that it´s a good product and of better quality than cheaper ones.

In our campaigns we usually try to lure the users with cheaper prices, with discounts, bargains and what else.

Then I realized that I never tried to do exactly the opposite bu ...