This is how I started a successful campaign for a friend, in a brand new account, with a brand new page and a brand new pixel and a $50 day spending cap.

He had secured a few clients in the insurance space, something different than my PPC campaigns. I’ve known him as long as I’ve been running ads on Facebook, so I readily agreed to help him.

He told me what the offer would be and I had my scriptwriter come up with 3 scripts to test. He tends to spy on TikTok and Facebook for inspiration. Once I had these, I took them to m ...

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