How to structure & scale basic affiliate campaigns in 2023
I have a simple campaign that’s been profitable for about the past 2-3 years but struggling to scale it, but the ads/campaign seems pretty ever green.
I’ve set it up 2 campaigns (1 lowest cost, 1 cost cap) and in each 1 adset, 1 ad. The budget in total for the accounts is $50-100 depending on the account. However, anytime I scale it to $100 or above, the ROI drops negative. But $20-50 budget it’s 100-300% ROI.
So far if I add another account at $50, it performs well. The moment I increase sp ...