The end of fall and up till mid January is the time when people are eager to spend money on themselves and their loved ones. And businesses are more than happy to give them this opportunity with big bonuses and different gifts. Which makes this time perfect for both advertisers and publishers.


But it’s also important to use this moment and make the most profit out of it. In this article we’ll share the experience of the Zeydoo media buying team and a case from one of our partners to show how you can do it too.


P.S. And if you’ve never worked with Sweepstakes, below you’ll find a guide on how to start working with the vertical


Which holidays and events help you earn now


At the moment the most popular approach among our partners is a ‘holiday approach’. This is what you can start working with now (in Sweepstakes, but this approach can be used for other verticals as well):

  • October 31st — Halloween. Anything that you can find: from Coca-Cola offers to home decor. The holiday itself can inspire new and optimized creatives to grab the attention of potential customers.
  • November 10-16th — Mexican Black Friday (Buen Fin). iPhones, Samsung and any other expensive gadgets.
  • November 11th — Black Friday. Any good devices, Amazon vouchers etc.



  • November 24th — Thanksgiving day in the US.
  • November 20th – December — Football World Cup. Time for big screens that won’t let you miss any move on the field.
  • December 25th — Christmas in Europe and the States. You can start as early as the beginning of December with no limitations on types of offers.




The list is not complete, obviously. For each GEO and culture you can find dozens of local holidays (that are easily googleable).


The idea is not in the holidays per se, but in the approaches. If you follow the world news, you’ll be able to create an ad for any occasion. Here are some examples of what we worked with when everyone else was using the same old methods:

  • gas coupons when gas prices soared;
  • toilet paper and streaming services during the pandemic;
  • iPhones in September (though are popular all year round);
  • Black Friday in November (btw, can be found in different countries in odd months under different names), etc.

Here is some real story from our media buyer:


A pre-lander is a must-have for sweepstakes offers. We usually use Wheels of Fortune or prize boxes, but we had some cases of working with social traffic where we gave some motivational stories.


For example, when a new iPhone was released, we called for ‘Old models clearance! Get an iPhone for just $1!’. We created a pre-landing page where we said there had been a crash of a cargo ship that was transporting new mode ...

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