What are sweepstakes?

Briefly, the sweepstakes industry has recently evolved in response to the socio-economic influences that emerged during the pandemic. Along with the current economic crisis, and new online shopping possibilities, customers’ needs for vouchers and discounts have grown in demand.

Sweepstakes offers are a type of contest where visitors have the chance to win awesome prizes by filling out a form. In the affiliate world, companies and brands develop sweepstakes as a great opportunity to build awareness, collect data and boost sales.

Sweepstakes offer different types of prizes, such as iPhones, gift vouchers, gym memberships, holidays, shopping discounts, etc.

Type of sweepstakes

The main goal of sweepstakes is to offer end users the chance to win prizes in return for collecting opted-in data from them. So, as a marketing strategy, companies use sweepstakes to generate new contacts and carry out market research to promote their products or brands.

The sweepstakes structure is simple and composed of a questionnaire through which users respond to various questions related to the product or service. On the last page, users are asked to leave their personal information which companies use to build future marketing activities to generate more clients.

In affiliate marketing, sweepstakes are categorized depending on the user conversion flow:

– Email Submit

Generally, Email Submit is the easiest conversion flow to generate conversions, perfect for beginners. The aim of the campaigns is to attract and encourage the user to leave their personal data in the form related to a product or service in which they are interested.

Currently, we can find two types of Email Submit:
SOI (Single Opt-in)
The conversion is counted as soon as the end user fills out the form and enters their personal data such as name, email address, phone number and postcode.

DOI (Double Opt-in)
The conversion is counted when the user has filled in the form with their personal data and then confirms their email address through the email received once the form is completed.

– CC-Submit

Credit Card Submit offers are the type of offers where the conve ...

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