How to sell nutra supplements in European countries?

Scrooge Frog works with different geos, and this time we developed ads for European countries. So it was an interesting experience to know how to sell such difficult products as nutra supplements.

This time, the client is a well-known corporation with 10 years of experience in the manufacture and sale of nutra supplements, such as creams and ointments for typical diseases of hemorrhoids, prostatitis, varicose veins, and for improving joint function and even for weight loss, but the main cream turned out to be a cream for psoriasis.
The task from the client is to collect as many leads confirmed by the call center, and each country had its own target cost of approval, through the landing page for each country using different advertising platforms.
European geo for this case:

• Bulgaria
• Germany
• Romania
• Poland
• Italy
• Spain
• Austria

The task was not easy for a number of reasons, for example, our client with medical drugs, that is, on many advertising platforms, such products are anylized for a long time or are not moderated at all. We had to use both international platforms and local ones for some countries. In their advertising creatives and on landing pages, they used the words ‘help’, ‘support’, ‘save’, ‘fight’ instead of words – ‘treats’ and ‘cure’

We assume that there are no local networks in Tier1 countries, Germany, Italy, Spain, Austria, since the percentage of taxation in these countries is high, it is not profitable to open local platforms for advertising. Therefore, local networks were used only in such European countries as Romania, Poland, Bulgaria.

We tested ...