Hey guys, I am glad to get back to a normal routine days after holidays. I am glad cause I had some issues with sales and traffic cost in November (because on Black Friday sales) and in December (Christmas sales). My CPM went up to $50-$70. Which is insane. Some STM members showed me their CPM stats of >$100. So I had to decrease my volumes to hundreds of dollars. I was frustrated cause it was my first year running WH leadgen and I didn’t know whether it would back to normal from Jan 2020.

I re-activated my campaigns on Jan, 2nd. CPM became $10-$17, max $23, cpc $0,30-$0,80 as before.

account 1

and another account stats

What did I do?
Well I have changed not a lot from my old approach – check it here
https://stmforum.com/forum/showthread.php?45939-From-the-dark-%26%238594%3B-WHITE-side-How-did-start-to-run-WH-303-000-mo-revenue-on-Facebook/page2

Also, I created a few brand new angles focusing on some narrow audiences, using interests, age, locations, etc.

Optimization
I’ve discovered my old approach of optimization does work even more effectively – you may get CPL results every 30 min and turn ON/OFF your campaign and save your daily budget. It very important. I am glad Fb became more precise with its stats.

Scaling
I’ve also discovered my old strategy of scaling doesn’t work. ...

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