What’s up STM Fam <3 It’s been long!

Wanted to shed some light on something no one really talks about…

Ever wondered why Facebook keeps flagging your ad accounts? 🤯

How does the algorithm decide which elements of your ads to check and why they end up putting your ads under their microscope? 👀

Each Business Manager belongs to a certain compliancy level. Each compliancy level represents the level of trust Facebook has towards you as an advertiser.

Okay. So, how does it work? Business manager compliancy levels boil down to three different levels.

LEVEL 1 is considered to be the green compliancy level. So, what does it mean? Facebook trusts you at this point. When your business manager is in a green compliancy level, it means that you haven’t had any account flagging in the business manager, your accounts are in a good standing.

Your ads don’t really get disapproved and Facebook is only checking the ad text when you submit an ad for approval and therefore it obviously comes with it that you only need to make sure that the ad text is super compliant and the rest of your ad content can be borderline compliant.

Bot screens: – ad text

LEVEL 2 is called the yellow compliancy level, whic ...

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