Recently I was looking for new traffic to scale some of my campaigns.

So far I run the campaigns only on Push traffic and wanted to test it now on Native and Tiktok as well.
I chose Outbrain for my Native test because they offer target CPA as bid option.

We all know that Push is considered as one of the more spammy and lower quality traffic types so I assumed that Native or Tiktok should result in better quality.

Let´s first check the results from some of the Push campaigns on different trafficsources

There are many more push campaigns and of course not all are that successful as well but by far most of the Push campaigns for that offer are profitable.

Now let´s have a look at the stats from the Outbrain campaign

Yup, that´s correct.
$57 for 3 lousy conversions.

The real cost is even higher, here are the real numbers from the Outbrain dashboard.

As you probably can imagine I was pretty surprised.

It was my first campaign ever on Outbrain so I didn´t expect wonders but even less I expected such bad results.

The offer ...

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