Hello guys, I have been trying out health insurance offers via facebook ads, my angle is somewhat white hat in the sense that the campaign is very clear that its a health insurance ad, my cost per website lead is around $4.00 and the offer I am pushing has a payout of $4.50. I have spent close to $70 in two days, I have recorded just 4 clicks and 1 lead.

Is there anyone who is running campaigns in this particular niche and what advice can you give me to approach health insurance offers?

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