Imagine Facebook Being A House.
And you want to interact with the people living there. Because you want them to sign something, or buy something.
blackhat
There are several ways to enter the house. If you want to interact with the potential customer on a black hat level, you have to catch them while they are “sleeping”. Marketing becomes misleading. To enter the house while people sleeping (at night) you have to enter the house without being caught by lights/camera’s (FB bots) and alarmbuttons (people who report spam).
Some are able to find weak spots in every house, so it’s always cat and mouse. Breaking in with brute force will only give you little time to scatter, before you get caught.
Masking, cloaking etc are other ways to avoid the FB bots, but there is still an alarmbutton you ...