[Content Arb] One Article – $12K Profit In One Day and $32K In 5 Days

Hi STMs,
It’s been a while since we posted a Content arb case study here, we were busy (aren’t we all), but we’re here now to share another inspiring success story.

Before you begin, if you don’t know what’s content arbitrage or what is PubPlus, take a look here on an older case study we posted here a while back. Now back to our story.

In this case study, we wanted to highlight how one of our affiliate partners was able to get from testing some creatives, to making $32K profit in 5 days. Let’s go.

On September 8th 2022, the queen of England passed away, and as you can probably guess, many people were interested in what’s going.
On a macro perspective, this is how the world interest in the royal family as a whole looked according to Google Trends:

PubPlus’ affiliate management team was ready and sent content suggestions to all of our affiliate partners so they can test promoting royal family related articles.

One of our partners who reacted immediate ...