What The Heck is Search Arbitrage?

A lot of folks ask me “what the hell is Search Arbitrage?”

I tell them it’s magic.

But in all seriousness (or not), Search Arbitrage is the profit you make by buying clicks for cheaper than what Google/Bing/Yahoo buys them from you for. THAT’S why it’s called SEARCH. ARBITRAGE. Get it?
That’s how I usually explain it to clueless bypassers who ask me what I do for a living. But, I know you’re better than that. So let me dive deeper.

Search Arbitrage came from the world of Domain parking originally. That’s when you ...