[A-Z GUIDE] CRACK The FB ALGO + EXAMPLES (In-Depth)
A-Z GUIDE (October 2017)
In order to be able to run campaigns profitably on Facebook you need to know how to work around their incredibly complex but stupid(not really, you will understand why later) algorithm. You probably heard before things like “dup the adset 3 times”, “dup the ad 3 times”, “run 1 ad per adset”, “max bid 10x”, etc. It can be very confusing sometimes, Facebook changes A LOT, it’s a very dynamic environment.
There are so many aspects of the Facebook Algorithm, here are the main ones:
- Auction System
- Campagin Structure
- Machine Learning
- Quality Score
(click on the picture to see it properly)
In this post I will try to get right to the point and share the best practices we use. However, I still want you to understand the logics behind every single thing I’m showing you guys. Here’s what I’m going to cover in this post:
- How the FB Auction System Works
- How to Structure Campaigns Properly + Examples
- Machine Learning Practices
- Facebook Quality Score System – WHY?? HOW??
Before We Start
Before I’m getting into how it actually works, I want you to understand that there’s a reason for everything that happens! The algorithm is VERY smart, if you’re not getting the results you want(not in terms of profits but in terms of spend/reach/day parting/etc) it doesn’t mean the algo is ...