The importance of storytelling in copywriting

This is an easily overlooked technique but one of the quickest ways to 10x your copy.

Crafting stories instead of laying out benefits or features has been the single greatest tip thats drastically improved the sales my copywriting produces.

That’s because a well told story fosters a deep connection between your offer and the customer – it bridges the gap between selling to genuine engagement.

Try this – look at the best performing VSL’s or landing pages, try to remember your favorite Ted ...