Mobile apps in media buying is a vertical that encompasses many different offers: VPN, dating apps, smartphone cleaners, ad blockers, QR code scanners and other useful mobile apps. Zeydoo partners drive dozens of thousands of conversions every month and the manager team launches the best offers for mobile apps. As we also have exclusive offers in this vertical, we have lots of insights to share.
In this article we’ll talk about how much traffic there is for mobile apps, why it’s profitable to work with them and what can lead to losing money, types of offers that exist and where to find traffic to grow volume. At the end of the article you’ll find more tips and recommendations from our media buying team. Let’s go!
Market volume and the vertical’s prospectsAccording to the data from Statista the market of mobile apps in Q3 2022 amounted to more than 5 500 000+ apps in stores: Google Play, App Store, Amazon Appstore. A big market for traffic, is it not?


To get a better picture above you can see some statistics on the use of different categories of mobile apps.
VPNAccording to a research done by Surfshark, more than 1 200 000 000 users have VPN services installed (31% of all internet users). And the GEOs with the biggest volumes can be seen in the picture below.


Mostly people use VPN for the following reasons:

You can use this information when choosing GEOs and making creatives to increase your CR.

Ad Blocker
Backlinko claims that 42,7% of all internet users have ad blockers. And the list of countries where ad blockers are the most widely spread looks like this:

And the reasons behind getting this kind of software are these:

Use these messages in creatives to get higher CR. Test different approaches for each GEO to find the most profitable schemes.

Antivirus
The world market of antivirus software has grown in size from 4,06 billion dollars in 2022 to 4,25 billion dollars in 2023 with the average annual growth rate at 4,5%. The experts predict unstoppable volume growth in the antivirus market with the same percentage of money turnover each year up till 2026.

Mobile Scanners
6 billion dollars is the market volume of mobile scanners in 2021. The experts from IMARC ...

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