The VPN vertical has never been at the forefront of affiliate marketing verticals, but the rapid growth of the demand for cybersecurity is definitely making this industry attractive.
First, let’s see when an average user might want to use VPN in their daily life.

  • Case #1. When they want to protect their data, like credit card info, logins, and passwords. This becomes especially important on free and unsecure public Wi-Fi networks.
  • Case #2. When they want to hide their online activities from their internet providers, cybercriminals, or the government. VPNs encrypt the user’s internet traffic and change their IP address.
  • Case #3. When they want to access content unavailable in their country due to geo-blocking or governmental censorship. Or when they are on vacation and want to use services not accessible abroad (e.g., Britons might want to watch BBC iPlayer when visiting France).

Second, how does one promote VPN services?

– Review websites

This is a reliable source of getting quality traffic. Users enjoy brief VPN overviews with pros and cons that can help them make a decision. It’s up to you how to promote your websites: you can use either SEO or PPC.

– Social media

Instruments from Facebook Ads let you accurately target people interested in VPNs who are a part of your target audience. Plus, you can easily advertise to tech specialists on the platform. Design your keywords accordingly — use the ...

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