How do I define my target audience for affiliate marketing?

At TORO Advertising our team is often asked, “How do I define my target audience for affiliate marketing?” Firstly, let’s look at it from a target consumer’s perspective: We love to feel understood and special when we are targeted with advertising that is relevant to us. When the intention is closer to our interests it makes the message more appealing to us. Put simply, we like receiving customized, one to one advertising. It makes us much more likely to react positively because personalized experiences improve our satisfaction. According to SmartFocus, personalization leads to a 67% transaction value, a 300% conversion rate, and a 7% annual revenue increase. “Marketers see an average increase of 20% in sales when using personalized web experiences, with personalized CTAs resulting in a 42% higher conversion rate than generic CTAs,” according to Jess Stephens, CMO of SmartFocus. Clearly, affiliate marketers need to focus on personalized experiences and prepare their whole campaign with their target audience in mind in order to gene ...