When you order advertising from a partner or specialist, you expect to receive an effective advertising campaign and a flow of customers.

Therefore at first glance, the performer copes with his task – users click on ads, traffic grows. But all these actions are not targeted, because the partner is not interested in the success of your business. His job is to meet KPIs. As a result of this, you:

  • You receive false information about the advertising campaign;
  • You create erroneous marketing strategies based on inaccurate data;
  • Lose your advertising budget and miss out on profits;
  • Antifraud is a set of measures aimed at countering fraud. It is the use of special metrics to identify inappropriate traffic.

You can ...

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