Today we share our partner’s real story as an app owner. He used ProPush for the first time and achieved 27% of extra monetization on his main offer. How did he do that?

The partner performs both as a publisher and advertiser for his app. His app allows ad placement on an in-app ad platform, and he runs advertising campaigns there to promote the Utility via a PropellerAds network.

Offer details:

  • Offer: Utility App
  • GEOs: IN, US, ZA, VN, DE, GB, IT, ID, AR, MY
  • Conversion type: Install
  • Pricing model (ProPush side): RevShare (СPM)

At first the numbers were not that impressive and he decided to test a solution: an hour delay before the first push notification.

As a result he got:

  • The full cost of paid PropellerAds traffic was $46,141.45 ...

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