In this part I want to talk a bit about creatives with you.

It´s important for me to keep the whole creative part simple, there is no need to make it more complicated than needed.

I have a rather general rule set for my creatives that works for most verticals but there also are some exceptions that I explain later.

But apart from just the text and icons there are also few other things to take care of with the creatives.

The best creative won´t help when it just doesn´t receive enough volume.

I will tell more about that aspect later.
Let´s first check the different elements in the creatives one by one.

The Icon

The icon is only very small so you should take care that it isn´t too complicated.

It should be in a way that the users see immediately what it is about.
And with this I only mean that they should be able to recognize the icon, the icon doesn´t necessarily have to do with the offer you are promoting.

It´s rather a „Hey, you have a notification“ to get the user interested to check the rest of your creative.

What I like is to just use message icons.
Go to google and search for message icons and grab few of them.

I have a folder with about 30 or so different message icons and in probably 95% of my campaigns I use these.

There are better ones to use and not that good ones.

I prefer to use coloured icons because from my experience they work better than black and white ones.

Here are some message icons (in the green boxes) that I would consider as good to test.

Now most of these icons are just that – message icons.
What I like to do is to add a „1“ to the icon so that it looks like „1 New Message“.

Before

After

Another very good option to get message icons is to go to Adplexity and just grab them from there.

The reason I like to use message icons is that they do basically exactly what I want, they show the users that they have a notification.
They are very clear in their „message“ 😉

When you use icons that are more related to the offers you are promoting you risk that the users don´t recognize them immediately.

A good example is when you promote sweeps and use an image of an Iphone 11 or Samsung S10 as icon.
Users see that it´s a phone but often can´t see right away what model it is.

Here are some verticals where message icons work just as good as vertical specific icons.

– Sweepstakes (icons of the offers I promote)
– Casino (Slot machines, „Jackpot 777“)
– Nutra COD (Lemons, few other icons I grabbed from Adplexity)
– AV/VPN (Warning Signs and simiar)
– Crypto (Bitcoin symbols etc)
– Mobile content/Push sub collections (there I only used rather general icons and text)

But there are also some exceptions, there were 2 verticals where the message icons didn´t work that good

– Dating (for dating small images of girls, asses worked better)
– Games/Browser Games (here icons like small image of game graphics or game logo worked better)

So for most campaigns I use message icons at least for a test because it´s much easier and faster to test then.
Later I a ...

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