Hi guys!

The last couple of months were super intense and I’m really grateful for Google, STM forum and friends from which I can learn something new every single day.

A few days ago, I got the idea to open a series of monthly posts where I will cover the most important things that I learned in the past month. eCom and online marketing stuff related, of course.

The main point of this thread is to post only straight-to-the-point facts. Pure facts. I know that not everyone will agree with everything I say, but that’s why we have a forum, right. We can discuss. :rolleyes:

With our family eCom project, Wild Boar Liquidator, I’m in a situation right now where I’m building everything from scratch and every important thing that I learn, I’m writing it all down.

I hope that I will inspire other fellow STMers to join me and share their notes with this amazing community. I really like the old saying from the time when P2P was popular … Sharing is caring!

Well, let’s see what I have learned in the past 30 days.

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Google Ads

1. Google AdWords Editor
Try using GAE all the time. When you get used to it you can manage campaigns faster and there are even some functionalities that are not available on the web. See the next point!

2. Exclude Mobile Apps from GDN
When running a campaign, the Google Display Network always exclude mobile apps. It’s expensive and shitty traffic. It’s not converting. The easiest way to exclude mobile app is:

Google Adwords Editor > Campaign Name > Mobile apps, Negative > Add Mobile App Category > ALL

3. Automatic targeting
In my GDN retargeting campaign I noticed a sudden increase in clicks and of course drop in performance. After some research, I saw that I had enabled Automatic targeting to Conservative. I don’t want to think what would happen if I set this to Aggressive. Key takeaway: In GAE under Flex targeting disable Targeting optimization.

Marketing automation

4. Instagram
Out of curiosity, I start building an Instagram ...

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