so i got a few PMs from people who had read my story and wanted to know a bit more. Since a lot of the questions were similar i thought i would post the answers here to benefit others.

in no particular order

a) should a 5000 USD budget be “enough” to hit a successful campaign , if my chosen vertical is sweeps- leadgen SOI (mobile)? or am I wasting my time here and I should go out there and get a decent budget?

that should be plenty. as i mentioned in comments i started with nothing and did it with credit cards. but one has to be strategic. what is your plan? what are you buying with your testing money?
randomly choosing an offer, a traffic source, a banner, an LP, and then just throwing a bunch of money at it waiting to see what happens is not a strategy. the more variables you test the bigger your budget needs to be.

b) I am only trying pop traffic at the moment, I am pretty confused on what a “expected” CTR on those FB styled landers should be 2 %? 5 % ? 10%? 20 + %? – if you do a backscript button do you send it to the offer? which will produce +100 % CTR or is it better to send it to a more agressive lander?

i showed some of my stats in a different post.
http://stmforum.com/forum/showthread.php?23888-Bad-CTR-From-Landing-Page-to-Offer

c) What would you say is a good expected CR for a proven offer on pop traffic?

i’m not sure. i do between 0.3% – 1.5% CV

d) I have read your post on how high CPM you should pay on a Display network, and I was wondering if you have any rule of thumb like that for ...

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