Working with high cpc and low payout
Category Search / PPC (Adwords, Bing, etc.)
Im not sure exactly how to approach this.
My cpc is 0.62 usd
My payout is 2.25 usd*
These are quality clicks, and I believe their is potential here because these keywords are dead on.
This is with no optimization. I spent $16.25 and I got got 2 conversions from that. . . that makes a loss of about 60% This is going to be typical for a brand new campaign with no optimization right?