As an affiliate, it has been a really challenging journey on running stuff on FB. With all the unreasonable things happening (increasing CPM in Tier 1 GEOs, daily budget limitation, BM ban…) it is really tough to maintain a healthy ROI, as there are only so many things you can control as an affiliate. Namely, accounts, ads, landing page…

Moreover, if you’re running on FB. There is something else which you gotta take into consideration… The account game… which wasn’t really an issue in the past until recent years. Like it or not, we gotta admit that it has became part of the advertising cost, doesn’t matter if you’re running BH or WH.

Hence, it’s really important for an affiliate to be able to identify and grab on ANY, yes I mean any, opportunity that can help to increase the ROI on campaigns.

The fundamental of this game is really counting one’s ability on controlling this: EPC > CPC (eCPM>CPM). In other words, the bigger is the gap between EPC and CPC, the higher room of ROI it is. So today, I want to share with you a case study which I think is the direction going forward in 2020.

COD in South East Asia

If you guys can recall the success story which I shared 9 years ago in STM… I am a big believer of Blue Ocean Strategy. (Click here if you have no idea what this is).

Why SEA?
If you do a comparison on the CPM on FB between Tier1 gets VS SEA, you can see a clear difference on them. In US we’re talking about at least $20/CPM. However, if you switch the geo over to any country in SEA, we can see as low as $5/CPM here. In short, by switching the geo to SEA, we are reaching at ...

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