One of the questions Im getting pretty often from new marketers is, “what kind of traffic is this”, so I thought I’d do a mini series on this, explaining the specifics for every traffic type. Let’s start with the most popular POPs and if there is enough interest, I will cover the other types in following posts.

So what is POP Traffic actually?

History: It all started as POP-UPs, it was the small window that popped over a site – usually used for email collection. What started as a small pop, ended up as a full sized window with the absence of scroll bars, moved up on the screen a bit so the close button wasn’t visible at all 🙂 Even better were the “smart” marketers who chained the popups so you basically couldn’t break out of the chain without crashing your browser – this was the birth of the term “popup hell”. As you can guess, browser developers did all they could to block this and they succeeded in a way too.

After a few years, surfers were so annoyed with popups that the most common reaction to seeing a popup was to hit alt-f4 asap. And that’s how POP-UNDERS were born. The idea was very simple, when windows poping up over the site and cov ...

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