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If you’re testing different offers or landing page variations, it helps to have a benchmark conversion rate in mind. And by that I mean the percentage of banner clicks that turn in to conversions, not the conversion rate for the offer itself. I often find that 4% is my magic number. If I can convert […]

From time to time i like to browse through retro/oldschool ads to get creative. It’s pretty funny to see that advertorials and ads didn’t really change much in the last 50 years. Would be awesome if we could collect the best retro ads in this thread. So if you have some share them with us! […]