What does the optimization process look like?
I asked this question here but it didnt get any momentum. http://stmforum.com/forum/showthread.php?30381-What-does-the-optimization-process-look-like I think of optimization as three parts. I can get more conversions with the same traffic (landing page optimization) I can lower the cost per click (campaign optimization) I can get better quality, more likely to convert traffic (targeting optimization) But where do […]