Whenever I see posts from people about how difficult Facebook or Google is, or how even after copying everyone else’s campaigns and angles and working really hard, they are still not able to make money, I realise that they do not understand that there are two secrets to success in this industry.

This idea is articulated very well by Michael Mauboussin, whose paper I have excerpted and edited here:

The TWO Secrets to Every Superaffiliates’ Success

Jim Rutt, formerly both the chief executive officer of Network Solutions and chairman of the board at the Santa Fe Institute, recently gave a talk about his experience in business. He mentioned that he played a lot of poker when he was young, became pretty good at it, and ...

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