The Mobile Ad Network Market – a map and some observations…
Category Mobile
A bit of research into the mobile ad network space you guys might find useful.
We have been putting together this market map of all the mobile ad networks out there. Unbelievably we counted over 150 of them. There are now literally hundreds of mobile traffic sources.
Alex and the Mobaff guys have always pointed out the impact that this sort of specialisation and fragmentation in the network space has on affiliates and performance marketing. Some of the advantage comes from finding the new traffic sources and ad formats ...