The Facebook Ad Fatigue “Formula”

This formula can help you in deciding whether you should keep running a certain ad on Facebook, or if you should replace it.

Ad fatigue is simply when your targeted audience see your ad so much that they get tired of it. It’s a general problem on Facebook and with small audiences in particular.

Let’s look at an example:

In the Facebook ad shown below, we have an audience of 210,000 with a reach of 39,099 and a frequ ...