Hey guys, I thought I would share my process for setting up a compliant Facebook Ad account and the phases I go through before even running an ad, to stay compliant and have minimal chance of losing my account.

Whitehat FB Ad Account and Campaign Setup Process

Here is Jani’s process for FB Ad account setup and compliance from A-Z in order for you to be able to run campaigns with low risk of getting accounts shut down and or Banned. This is the same process Jani has used for more than a year and it has worked well so far.

The key idea is to appear as a ‘real’ brand or person whose intent is not only to sell, but to share valuable information. To provide Fb users with a Positive User Experience.

I like to think of it as if i am an ‘Agency’ doing advertising for clients (even though I am not)- this makes it seem even more legit just having this mindset.

I generally follow 3 phases:

Phase 1 – Compliance / Assets – Ad Accounts , Fan Page and Authority site.
Phase 2 – Ad Approval / Account Warm Up /
Phase 3 – Launch / Test / optimise / Scale

Phase 1 – Compliance / Assets

  • FB Compliance Checklist
  • Propper Fan page
  • Authority site
  • Ad accounts setup
  • Business manager and ad accounts


Fb information on why ads get dissaproved:

https://www.facebookblueprint.com/student/path/187040-ad-policies-for-content-creative-and-targeting

Appeal form for dissaproved ads / accounts

https://www.facebook.com/help/contact/1582364792025146?__mref=message_bubble

FB Compliance Checklist:

  • One Fanpage for each niche
  • Linked to One main domain
  • Landers on same domain always
  • Domain has all multiple pages, and legal pages / Terms / about / privacy
  • Blog on Domain
  • Verify Domain with Fanpage
  • Run likes campaign to get 5,000 likes

Set up Business Manager:

  • Ad accounts – You can create 5 after you spend $25 on first Ad account
  • Payment information Important – use ONE payment method and NOT Paypal


Ad Account

  • Use ONE Ad account with ONE Fan page. If you use more than one ad account with one fan page , it may decrease trust with the Fan page.
  • Make sure company details, and address is all in Ad account settings – incase of Manual review

Fan Page

  • Use ONE Fanpage consistently paired with one Ad account.
  • Make it an actual page with a photo and cover photo consistent with the theme of your brand name / name of page
  • Post 5 initial posts before you do anything else
  • Make sure it has 5,000 followers before you even run any ads.
  • Post d ...

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