Taking A Landing Page from 2 Seconds’ Loading Time To 34 Milliseonds Loading Time
No, that’s not a typo. It’s really possible to get your LPs in front of the user in sub-100ms times – which research shows can skyrocket your CTR (and here are the results of Stack That Money’s own testing to prove it!)
I’m using an old landing page of mine for this tutorial, back from when I was starting out with POF. It’s actually based on one of the landers Stackman gave away a while ago – but I assure you, all the mistakes made in the initial design of the lander are mine alone 🙂
The First Draft
Here’s what the first version of the landing page looked like, and here’s its loading speed from the USA according to Pingdom:
1.70 seconds – not too bad, right? Actually, yeah, that’s pretty bad. I know from the research I’m probably dropping conversions at that speed, and all it’ll take is o ...