Stop Focusing on ROI and Concentrate on VOLUME
This post was inspired about an affiliate who complained about a 30% ROI. Just as a note with FlipSite Media I shoot for 20% ROI and will often ramp things up to be at that level even if I have a 100% ROI campaign.
Note I calculate ROI by if you spend $1 and make $1 in rev as 0 ROI and if you spend $1 and make $2 thats 100% ROI
Let me explain, which would you rather have.
CAMPAIGN A:
$200 spend @ 150% ROI
OR
CAMPAIGN B:
$1,000 spend @ 30% ROI
If you do the math you’ll see that both options put the same amount of money back in your pocket $300 bucks, not too shabby, but here are the reasons why you would rather be running $1,000 campaign that most n00bs DON’T think about.
1. With volume = leverage With leverage comes higher payouts. So now that I’m pushing mo ...