KJ has been in the AM industry for many years. He joined STM in 2012 and has shared valuable knowledge with members – for example see this post where he shared a powerful sponsored content strategy and this post where he revealed some next-level tricks he was using to find buyers for his leads.

KJ also operates his very popular affiliate marketing blog at: https://www.kjrocker.com/kj-rocker-blog/

A couple of years ago we finally met up for coffee during AWA Bangkok. We didn’t just talk about AM. He shared his personal journey which inspired me to no end. Here’s a guy that started with no seed money and still made it big – the rest of us really have no excuse. You can see a glimpse of his story here: https://www.kjrocker.com/about-me/

Then a few days ago when I was asking him to once again contribute to the annual “What’s Working in Affiliate Marketing” report (which BTW is coming out REAL soon!), we started talking about how he was capturing leads and selling them to insurance companies – and I thought, “why don’t we do an interview and post it in the forum?”

His reply – being the awesome human being that he is:

We ended up spending 2 hours type-chatting – below are our chat records, presented almost completely in its original glory aside from mild editing and formatting to preserve the original flavor. 😀

For those of us that are promoting lead gen CPA offers, this interview may inspire some to change your direction – to separate yourselves from the masses, avoid the heavy competition, and pay more for better/more traffic because using this new model you can stand to make 50% more than with CPA offers.

This post can transform your life if you’d take action.

I tried to ask questions that ranged from noob to vet for everyone’s benefit. If you still have questions please feel free to ask them below!

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Amy: First off: Do you look for buyers first or sellers first? I’ve always wondered about that. To avoid running into the problem of either a)having leads but no buyers yet to sell to, or b)having buyers but no leads to sell to them yet.

KJ: Good question to start the conversation!

Ok so to avoid these problems I do my own research: Call companies and brokers, see if they are buying leads, and if so how much and what are their expectations, what information they need.

And then I do research on the customer side of things and see if there is volume or opportunity, and whether we can generate traffic.

Once that is done the ne ...

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