Running profitable POP campaigns using CPA cost model
In this topic we will talk about running POP traffic using CPA cost model. As you can know CPA – Cost Per Action. Therefore in this case we’ll pay for each lead. Looks easy, right? Don’t think so 🙂
Sources
There are some sources which offer CPA cost model for advertisers. Some of them:
- Propellerads – we will talk about this network, cause it’s my main source if we talk about this cost model
- Clickadu
- Adcash (I don’t want to throw shit, but 99% of my campaigns and also my friends’/students’ were not profitable. It looks like there are a looooot of bot or shit traffic. Be careful with that.
- Adsterra
Offers&LPs
Please know one thing – you need really GOOD offers and GOOD landers, which you TESTED before. Because it’s not like CPM where you receive traffic depending on your bid. In CPA if your offers/landers don’t converts, you won’t get any leads or only few. You may think “Cool, in this case I won’t spend money for tests. If there are no leads, I won’t pay anything!” – NO! You will pay your “test budget” (will talk about that next).
How to chose good offers and landers?
- Run campaigns using CPM model, optimize that
- Run campaigns using different sources (Popads, Popcash, Hilltopads etc…), optimize that
And your optimized campaigns with a good ROI your can run through CPA model. So you chose what you’ll run.
Before running
Before you’ll run your camps through CPA cost model, you have to add propeller’s postback to your tracker. Go to “Tracking” and copy your unique link:
Then you have to add this postback in your traffic source’s settings. Put ${SUBID} (macros which will send you an ID ...