Running Mobile? Boost ROI with Granular Offer Testing! – Part 4
************************************
STEP 4: POSSIBLE NEXT STEPS:
************************************
I know you’d probably be more excited if I could run the above camps to profits before showing the results, but this post was meant to be a guide only and not a case study (which I have plans to do in the very near future), and I wanted to finish this post so I could spend some time replying to other posts. 🙂
From here on, basically my next steps will be:
1)Continue running the promising camps and cutting offers.
2)When a camp is down to the best offer/offers, I’ll clone that camp to test different bids to see which one will be the most profitable.
3)This would also be a good time to scale the camp to other traffic sources – because I know what the best offer is for the traffic segment.
4)I’ll cut stuff – placements, devices, OSs, browsers. If a certain device/OS converts extremely badly I may also cut them even while testing offers. Usually I leave dayparting for last. If ROI is high I’ll play with frequency too to see if I could increase overall profits.
************************************
GOLD NUGGETS & RECAP
************************************
–Different offers will perform VERY differently for wifi vs. each specific carrier. By testing offers for each separately, you can maximize your ROI for every traffic segment.
–Carrier traffic can often convert a LOT better than wifi traffic for carrier-billing type offers. By doing initial test ...