Running Mobile? Boost ROI with Granular Offer Testing! – Part 2
************************************
STEP 2: FIND AND TEST OFFERS FOR EACH TRAFFIC SEGMENT
************************************
Now that we know which carriers have enough traffic to be worth testing, we can test offers for them separately.
I compiled a list of offers for MX, and the carriers and OSs each offer will accept.
Next I set up the following camps on popads: General Wifi, Adult Wifi, General Telcel, Adult Telcel, General Iusacell, Adult Iusacell, General Nextel, Adult Nextel – one adult and one general camp for each major traffic segment.
Camp 1 – General Wifi:
PopAds Targeting: general categories, country = mexico, connection types = all targeting options EXCEPT cellular, connection speeds = all targeting options EXCEPT cellular/carrier, device = smartphone+tablet, internet service providers = everything EXCEPT Telcel and RadioMovil Dipsa, S.A. de C.V. (because those have carrier traffic – we’re testing those separately), everything else at default. Checked traffic estimator and picked an above-average bid to make sure I’d get OK-quality traffic, but not really high because most of the traffic is just wifi so no need to.
Tracker Setup: Proven lander + all mainstream offers that accept wifi traffic. (Being careful not to include adult offers here!)
Camp 2 – Adult Wifi:
PopAds Targeting: same as for camp 1 except target adult categories. Checked traffic estimator and picked a higher-than-average bid.
Tracker Setup: Proven lander + all adult offers that accept wifi traffic + mainstream offers that allow adult wifi traffic. (Many mainstream offers don’t accept adult traffic so be sure to check with your AM!)
Camp 3 – General Telcel:
PopAds Targeting: same as for camp 1 above, except for “internet service providers” choose Telmex and Rad ...