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INTRODUCTION

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With competition levels on pop traffic sources being an all-time high, it’s becoming increasing important to test massively but effectively to get the most ROI out of each traffic segment.

Many people know that in general, mobile carrier/cellular traffic converts a lot better than wifi. I’d like to share my way of mass-testing offers in a granular way – by finding the best offer for every major carrier vs. wifi traffic separately. This way you can get more ROI out of each traffic segment.

I’ve only used this approach with pop traffic so far, but you should be able to do this for display traffic as well.

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WHEN TO USE THIS APPROACH

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The following conditions will make this approach especially effective and suitable:

–You already have a proven lander that works. Without a good lander, you can’t gauge how promising the offers are that you’re testing. Plus it would waste more test budget.

–Offer payouts are low. Otherwise it would take too much test budget. (Exception: When you don’t care about initial test budget because you may just make it all back after identifying the best offer for each traffic segment.)

–You’re running on a traffic source that has a lot of traffic for your geo. Otherwise you’d be waiting days to cut offers for separate camps.

I’m going to test some offers in Mexico on Popads to illustrate the process.

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STEP 1: INITIAL TESTING TO IDENTIFY MAJOR CARRIERS

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First thing I do when running in a new geo on popads, is set up 2 test camps to find out how much carrier traffic is available, and which ISPIDs/ISPNAMEs they’re under:

Test Camp #1 – I call this the “CAR” camp – With “connection types” set to “cellular” and “connect ...

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