PERFORMANCE MARKETING VS ONLINE POKER

There are many STM members who come from a poker background. Being one of them, I thought I’d try to touch on the subject of AM vs online poker, and why they connect so well. This is just the first post in a series where I will go more in depth about the similarities and differences between the two, and also present some poker players turned successful affiliates.

It takes a certain kind of mindset to succeed in a field such as performance marketing. The risk, the swings, the unpredictability all make it quite unique. The success it can offer attracts people from all kind of backgrounds. One of the most interesting, and compatible, backgrounds some successful performance marketers come from is poker.

Whether played professionally or simply as a profitable hobby, both categories had to understand certain things that translate well to performance marketing.

The easiest to notice is that in both performance marketing and poker you have to risk your own capital to try and gain more. At the poker table you buy in, thinking your play will generate more money and in performance marketing, you buy traffic from different sources expecting that you can achieve a high enough conversion rate to be profitable based on the payout of the offer you are running.

The graphic above shows the typical place an affiliate has, for connecting publishers and advertiser. The affiliate’s existence m ...

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