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Was just looking around to see about advertising on okcupid and their advertising page shows they will be offering self serve ads this year. They have 8 dating sites listed and would assume the ads would be on okcupid and whatever else they may want to add some revenue too. SELF SERVE ADS (<$10K) Looking […]

I want to partner with people who own large Facebook/Twitter accounts to generate subscribes for my newsletter. It’s a very easy conversion usually, and the content is highly clickable/shareable. I’m looking for US traffic only, 35+. 45+ would be even better. Why not build my own page? I am building it, but I quickly found […]

This post was inspired about an affiliate who complained about a 30% ROI. Just as a note with FlipSite Media I shoot for 20% ROI and will often ramp things up to be at that level even if I have a 100% ROI campaign. Note I calculate ROI by if you spend $1 and make […]

One of the hugest tips thrown around when talking bout success is your circle. By circle I mean closest friends that you communicate the most with. How big is your circle? What kind of people are in it? Do you even socialize a lot? I find it impossible to find friends my age (21) interested […]

I just read on FB that God of SEO – Charles Floate has been arrested and charged with a variety of offences in the UK. http://www.bbc.com/news/uk-england-birmingham-29739275 He run one of the biggest SEO Blogs in the industry http://godofseo.ca/. I read that blog regularly and find some fantastic info on there. I see that he start […]

I wrote the code to launch the window and run an ad in it. I’m sorry. Our intentions were good. the genesis of the pop-up (and its surprising link with the “celebration of anal sex”) Hilarious 😀 I think that this article is worth your time 🙂 http://www.theatlantic.com/technology/archive/2014/08/advertising-is-the-internets-original-sin/376041/?single_page=true

Guys, for all of you doing online dating and targeting men, I think this is a great research material. Bravo TV just came out with a show called “Online Dating Rituals of the American Male”. You get to see inside of the mind of the men you are advertising to online. What kind of photos […]

If you’re testing different offers or landing page variations, it helps to have a benchmark conversion rate in mind. And by that I mean the percentage of banner clicks that turn in to conversions, not the conversion rate for the offer itself. I often find that 4% is my magic number. If I can convert […]

Question #21 from the entrance exam in Hong Kong for this year’s 1st grade (age 5) intake. Can you solve it?

Scaling Your Mobile CPI Campaign to Facebook Some people will hate me for outing this, but I don’t care because I enjoy seeing other people succeed! Let’s say you have an offer that is killing it, you are crushing your competition and you’ve got angle/creatives that are rocking it hard. Now it’s time to scale. […]