one sneaky little trick to LOSE $500 in 5min with AVAZU mDSP
Category Mobile
Certain DSPs have a programmatic approach to campaign management which present the user with opportunities to do serious harm to themselves. One such platform uses check boxes on the reporting pages to create white/black lists.
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This all seems pretty standard and unmoving, but when you are dealing with multiple exchanges and a programmatically unintuitive system, disaster looms. Let’s start with an example. Say you are testing a campaign on a few exchanges, and you’ve reached a point where you are ready to do some serious optimization. So, naturally, you move through the report and tick off exclude boxes for all the tanking placements.
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That’s all fine, and it works as you’d imagine. But wait, there’ ...