Not succeeding on mobile? Maybe it’s not (totally) your fault
I just wanted to share my last experiences with mobile advertising.
I was tired to see hundreds of visits with absolutely no click through the offers on my landing pages.
So I’ve coded a PHP script in order to check out where the traffic really came from.
At the beginning it was designed to be simple, but it ended up being more sophisticated: I wanted to get some info like referrer, IP address, country, user agent and things like that.
It’s a bit more interesting that the bot detection script you can find on STM, because it gives you more data to help understand your traffic.
So I launched 2 campaigns this month. One on Tapit, the other one on Decisive, and the results were sick!
Tapit:
Around 50% of the traffic = bot traffic
(or maybe some sort of scraper)
Testing volume: ~500 clicks, ~65 USD
I’m not exagerating, some of the placements there were litteraly bringing 100% of tra ...